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Why Your Business Must Become a Media Company

No matter what business you are in, your business needs to be a publisher, broadcaster and information provider. Too many businesses today still depend on traditional media companies to deliver paid messages and publicity to a targeted, or not so targeted, audience. While there is a place for this in your strategy, depending on a third party to develop your customer relationships and build your pipeline is like trying to meet that attractive person by paying a stranger to to talk to them.


The Internet has become the new backyard fence or corner store. Only now it is possible to reach out to hundreds instead of one or two at a time. Social networks in particular, are places to socialize, keep up with friends and colleagues, and get recommendations from those who have used or experienced the product or services.

Smarter companies should be communicating directly with clients and potential clients, developing two-way conversations that inform and build trust, and ultimately making your business a better choice for your customers.

These tools:

  • Allow you to speak directly with your customers and potential customers.

  • Allow your customers and prospects to speak directly to you.

  • Allow your customers to speak directly with your potential customers.

Not only do these tools help create word of mouth, but they also provide your business with the feedback needed to improve and develop products and services that meet and exceed customer expectation. To succeed in the a world of mass connection and instant communication, you need to join the conversation.







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